Evolution of Style | Gemy Maalouf

From Beirut to the World

The launching of a first GEMY MAALOUF line embodying the refined qualities of haute couture in the most natural and simple way marked the designer’s signature style, and the debut of a successful career. From Beirut, she soon landed in the world’s center stage of fashion, to become the first Lebanese designer to show at the “Salon du Prêt-à-Porter” in Paris. Quickly meeting with international acclaim, the GEMY MAALOUF line was completed with three other labels: “GEMY MAALOUF Bridal” (2004), “GEMY Le Prêt” (2006) and “Beside Couture by GEMY” (2007). The four collections were soon touring the world with a mission to offer the fashion-conscious woman a redefined approach to couture through innovative designs that would give luxuriant fabrics and graceful details an “easy-to-wear” attitude. Cementing the brand’s reputation as a world-class design house, GEMY MAALOUF’s collections are today supplying their tailored pieces to more than 150 high-end, multi-brand boutiques around the globe, including Asia, the GCC, Europe, Russia and the USA.

The Little Gems of Gemy

Whether the bride, the exquisitely luxurious, the formal, or the classic elegant, all women by GEMY MAALOUF have one thing in common: a remarkable sensual finesse. Confident, modern, young, and sexy, they distinguish themselves through a sharp yet feminine style that radiates uniqueness in every detail but goes no extra mile to leave an impression. Distinguishable by its superior cuts, exquisite detailing, and remarkable design, every piece reflects the label’s easy-to-wear signature while perfectly capturing classic glamour through intricate detailing.

The first line was launched with a purpose to make high-end designs available to all women. Featuring an exclusive assortment of high-end evening gowns, this deluxe collection consists of materials and cuts that richly reflect the refined beauty of the designer’s work. Distinguishable by its superior cuts, exquisite detailing, and remarkable design, every piece reflects the label’s easy-to-wear signature while perfectly capturing classic glamour through intricate detailing. The line consists as well of a comprehensive range of prêt-a-porter clothing that caters to a wide array of women and includes tastefully designed tops, trousers, skirts and cocktail dresses. 

Tailored for the unconventional bride, GEMY MAALOUF’s bridal collection captures a distinct style that is at once modern, trendy and perfectly elegant, featuring simpler cuts with a romantic flair. The collection has been featured at Bridal fairs in Europe and USA: Si Sposaitalia in Milan, White Gallery in London, the Bridal Fashion Week in Barcelona, the New York International Bridal Week and Interbride in Dusseldorf.

Beside Couture by GEMY
Driven by her passion to cater for every woman’s fashion fantasies, Gemy Maalouf decided to extend her main line by welcoming a second line of evening wear: Beside Couture by GEMY. With the same feminine and luxurious spirit, the new addition provides the GEMY MAALOUF’s spirit, design and style through an accessible line that aims at satisfying various tastes and a larger base of shoppers.